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Urban Decay x
Develop a seasonal campaign and marketing collaterals for Urban Decay and its artist collaboration
Urban Decay cosmetics is known for its quirky and edgy brand image. For its 2022 holiday season, they collaborated with a LA-based digital artist, Robin Eisenberg, and launched a new series of makeups. I was part of a team tasked with conceptualized and developed a compelling and memorable digital campaigns for this collaboration.
I created a series of stop motion graphics and original images that resulted in high-level engagement on social media. I also strategized and produced detailed wireframes and flow to express our creative visions.
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